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Even if you've had media training once upon a time, the industry has likely changed since then.
It's time for a refresher. Speaking in soundbites
and avoiding traps takes training.
And do you have a crisis communication plan?
Where is it and does everyone know exactly who to call and what to do in an emergency?
TODAY'S MEDIA
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What does news look like today?
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Managing journalists
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Types of interactions:
proactive and reactive
INTERVIEW DO'S & DON'TS
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Traps
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Body language
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Flags & bridges
CRISIS COMMUNICATIONS
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Creating or updating your plan
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Rehearsing scenarios
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Media management
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